The Activator

Nourishing usma oil 100% natural - care & repair - strengthens and intensifies eyebrows and eyelashes


1456 in stock

Free shipping to Germany from a minimum order value of € 60.00
Fast delivery times Delivery time of max. 2 - 5 days
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For the first time on the German beauty market, we are offering THE ACTIVATOR, a 100% organic, cold-pressed care oil made from the woad plant (Usma plant). Usma Oil (Isatis Tictoria Seed Oil) with its powerful composition of fatty acids protects, cares and stimulates hair growth. In Asia, Usma oil is a well-tried and traditional recipe for full and thick eyelashes and eyebrows. Used regularly as an oil mask overnight, the oil stimulates the hair follicles and strengthens and intensifies the hair in just a few weeks. But not only that: As a miracle plant, woad has been known in medicine for its healing and regenerating properties and for the extraction of the blue indigo dye for several centuries.

Amira‘s advice:

“With the daily application and removal of make-up and mascara, our eyelashes and eyebrows also deserve special attention in the form of caring products. The biologically active ingredients of THE ACTIVATOR work directly into the hair roots and the hair structure and act like a soothing mask.”

What is inside

Usma Oil (Isatis Tictoria Seed Oil) is characterized by its biologically active ingredients: The specialty is the high content of erucic acid. The natural ingredient gives shine and suppleness. Alpha-linolenic acid (C18: 3 n-3 omega-3 fatty acid) is a strongly activating and stimulating oleic acid that activates the regeneration of cells and the skin’s metabolism. The linoleic acid it contains protects, nourishes and stimulates growth. Stearic acid and palmitic acid form a light protective film on the skin and restore missing lipids in the skin and the hair roots.



Isatis Tinctoria Seed Oil

Why you need it

Feels like a wellness vacation for your favorite face features – and is absolutely addicting. Usma oil is clean luxury beauty at it’s best! Used regularly as an oil mask overnight, the oil stimulates the growth of hair follicles and strengthens the hair in just a few weeks.


100% pure & organic – caring & nourishing oil mask – growth-promoting – thick & dark eyelashes – full eyebrows – clean beauty

How it works

Roll over your eyelashes and eyebrows with the roll-on. Gently massage the oil into the hair with your fingers and leave it on overnight. Cleanse the face in the morning and rinse with clear water until no oil residues can be felt. After about a month of daily use, the density and strength of the eyelash and eyebrow hair increases noticeably.

Kombinieren mit

    2-in-1 booster serum Promotes hair growth - thick & long eyelashes - full eyebrows
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